Yes, that is the message some recent advertisements, and by extension, the companies concerned, are trying to give out.
One such ad is that of a fairness cream. In it, a lady describes how after using the cream, she “got her yesterday’s husband back”, and received as much care as before. She was even treated to a private dinner at a suitable restaurant!!! In other words, before the arrival of the particular product, the husband was not caring for the lady as much as he used to!
Then, pray what does the lady plan to do when she is not in her late 30s, but in the late 60s?? Does she plan to plaster her face with the product in question, attempt to look as though she were 30, and hope that her husband care for her?
It’s surprising how ad ideas such as these come up, and it would be even more surprising if the target audience actually buys into them. Surely, most of us do realise that it is not really how we look that determines how people feel towards us??
Had the ad been for a product aimed at me, I’m not sure I’d have gone ahead and bought it…
Or am I being too idealistic??